Creating a new generation of active kids
“We’re on a mission to redefine what it means to be physical activity, for children, through innovative and engaging digital solutions.“
Our Story
Many children struggle with confidence and motor skills, particularly when it comes to sports and exercise. These challenges often lead to a lack of physical activity, with some children becoming isolated because the available options require being active in front of others.
The opportunity for children to “go out to play” has become increasingly scarce, limiting their independent playtime which is crucial for developing coordination, physical confidence, and other essential skills. According to the United Nations (UN), the trend towards urban living will further restrict children’s chances for independent play.
As a result, children today miss out on developing essential physical skills early on, which are vital for establishing healthy habits as they grow older.
Our Co-founder and CEO, Jon Reynolds, who was recently diagnosed as autistic, deeply understands this problem. Jon was overweight as a child and disliked being active, especially in front of others. He found team sports confusing and unappealing, saying, “what you are meant to do to play sport doesn’t make sense to me.” However, the school he attended and his ambition to join the Army motivated him to stay active and participate. Unfortunately, most inactive children won’t have the same opportunities to make such a change.
We’re fixing it!
Our Team
We are a team of one former British Army Officers (CEO) and a CTO with 30+ years of experience in the gaming industry. We combine effective leadership, organization, and decision-making skills with a high level of creativity. Click on our faces to connect with us on LinkedIn.
Jon Reynolds CEO
Former British Army Captain who created a digital-health solution that ran in 85 schools. 12+ years fitness entrepreneurship, including extensive work with children, and father of two.
Mark Ripley CTO
Games Industry veteran of 30+ years with board level experience and management expertise. Project work completed in AR, VR and using ML – more recently in pose detection for mobile.
Our Journey
In 2018, Jon Reynolds launched a digital health program called Classroom Movers in UK primary schools. This initiative helped children complete short bursts of activity before learning sessions, boosting their motivation and engagement. Inspired by the positive impact of play, Jon began exploring ways to evolve the experience.
In 2021, after serving together in the same British Army unit, Jon and Jon teamed up again, knowing they could make a great team. As fathers, they recognized that their kids, like most children, love video games and being active through play. Combining these elements delivers the best of both worlds and keeps everyone happy.
To have the right impact, we needed to deliver a solution on a child’s terms. We started by envisioning how much more exciting physical activity would be for children if it were turned into a video game. This meant creating an engaging story, minimizing boundaries, enabling connections with friends, and incorporating highly engaging gamification mechanics.
While we have children’s undivided attention, we will actively involve them in learning about sustainability, nutrition, and overall well-being—topics that we know are important to schools and parents everywhere—because we want all children to have a healthier, happier future.
Our Commitments
We are fully aligned with the UN’s mission, via the Sustainable Development Goals (SDGs) for a healthier and more sustainable future.
We will intervene early in a child’s life to help them learn about the importance of remaining healthy, ensuring that they develop positive habits that last a lifetime.
Our narrative will help children learn about sustainability and the critical role that they play in managing consumption and production patterns.
Environmental
Sustainability education.
Minimal carbon footprint.
Eco schemes & incentives.
Social
Inclusive workplace.
Equal pay.
Special Educational Needs & Disabilities (SEND) focus.
Governance
Employee empowerment.
Transparent communication.
Official policies.
Join our Mission
Physical inactivity is one of the most pressing issues of our time. If you believe in helping children form habits early and you’d like to be involved, please get in touch.